Carolyn Herfurth is co-founder and managing partner of Impostor Syndrome Institute™.

As a nationally recognized business growth strategist and award-winning entrepreneur with more than 30 years of both corporate and entrepreneurial experience, Carolyn is uniquely qualified to guide Impostor Syndrome Institute’s mission to address the (avoidable) impact of impostor syndrome on individuals and organizations.

Carolyn Herfurth, Co-founder Impostor Syndrome Institute


Her 13-year career with Oracle, Rand Worldwide and other leading companies cemented her reputation to move teams and resources to consistently surpass client expectations — and exceed benchmarks and quotas in the process.

Prior to co-founding Impostor Syndrome Institute™, Carolyn spent 20+ years advising entrepreneurs to make thoughtful decisions about business ownership, helped launch over 100 businesses and grow thousands more.

She authored “Buying a Franchise: Tips, Tools & Tales for Doing It Right”, co-founded the Minnesota Franchise Spectacular, a trade show that attracted thousands of individuals interested in owning a franchise, and founded and led an accelerator for women entrepreneurs.

But at each new level of success, impostor feelings proved to be a stumbling block. And since her own copy of her friend Valerie’s book The Secret Thoughts of Successful Women was well marked-up from countless readings, she began to gift each client a copy and became inspired by the profound impact it had on them. 

Industry Recognition for Carolyn Herfurth


Honored by the National Association of Women Business Owners (NAWBO)


Recognized by Upsize Magazine for Best Practices in Customer Relations


Received numerous awards from The Entrepreneur’s Source, including her favorite “Woman On The Way”


Earned multiple President’s Club award trips during her corporate years


Fast forward to 2020. 

During their regular conversations over the dozen years they’ve known each other, Carolyn saw how busy Valerie was delivering her Rethinking Impostor Syndrome program to audiences seeking a solution to combat the impact and costs of impostor syndrome.

But once she discovered how often other speakers and coaches rely on key concepts from Valerie’s book in their own work — they had a hunch that teams, organizations, presenters, workshop facilitators, coaches, associations, and higher ed organizations would want to learn from the world’s foremost expert on impostor syndrome — and further spread the practical information, insight and tools of Rethinking Impostor Syndrome.

After all, who wouldn’t want to learn this proven, practical, immediately usable solution that’s been shared with over a half million people around the world?

And that’s when it clicked:  Combine Carolyn’s three decades of experience helping entrepreneurs translate their personal values into profitable business models with Valerie’s widely recognized, proven expertise, and join forces to co-found Impostor Syndrome Institute to stamp out impostor syndrome worldwide. 


In her role as managing partner of ISI, Carolyn’s purpose is to extend and expand Dr. Young’s vetted solution so corporations, associations, executive and leadership coaches, speakers, trainers, and workshop facilitators may better serve their employees, audiences, and/or clients on this multi-faced, highly nuanced topic.

Today, as one of ISI’s guiding forces, Carolyn brings her boundless energy to: 

Deliver presentations and facilitate workshops for major corporations around the world to educate executives and employees alike on what impostor syndrome is, where it comes from, how it impacts productivity (and profits!) in the workplace and what to do about it

Manage partner licensing relationships so their enterprise clients can share ISI’s information, insight and practical tools into their business culture and counteract the negative effects of impostor syndrome so employees become even greater contributors in their roles

License professional speakers and workshop facilitators, showing them how to integrate Rethinking Impostor Syndrome™ into their existing business model in order to expand and complement current and new client relationships, secure first and future clients with a potent, step-by-step sales strategy, and increase customer lifetime value

Oversee the highly regarded Impostor Syndrome-Informed Coach™ training for coaches who want to effectively move clients through their feelings of impostor syndrome, develop a realistic understanding of competence and a healthy response to failure, mistakes, and constructive feedback to enable them to achieve their goals

If you’d like to get involved in addressing the (avoidable) impact of impostor syndrome on individuals and organizations, take a look at the services Carolyn, Valerie and ISI have thoughtfully developed to support you.  

Carolyn Herfurth, Co-founder Impostor Syndrome Institute

We envision a world where individuals and organizations are free from the internal and external factors that drive impostor thoughts, feelings, and behaviors. Imagine all the good we’ll create when we no longer hold ourselves back.

Carolyn Herfurth
Co-Founder & Managing Partner
Impostor Syndrome Institute™

Angela dash

Dr. Angela Dash is an executive and professional coach with 23 years of leadership experience. She works with individuals and organizations from diverse industries and geographical locations not only as a coach, but a group facilitator, trainer and organizational ombuds.

In addition to being a licensed associate of the Rethinking Impostor Syndrome™ program and co-developer of our Rethinking Impostor Syndrome™ Coach Training, Angela also serves as an adjunct faculty at New York University in the Department of Human Capital Management.

Angela Dash


Angela’s mission is to support others in learning, growth, and intentional change — particularly change that collectively, will help to change the world through changed minds, changed hearts, and changed patterns of behaviors. 

Leveraging compassion and provoking thought-partnership, she both supports and challenges individuals and organizations in strengthening their relationships and setting the course in times of conflict, change, and opportunity. Working with her, clients become more self-aware, can fully explore their interests and needs, and are able to create both the vision and the plan forward to leverage their strengths to clear a path for their future and their ideal selves.

Known to be an evoker of greatness, she can recognize your greatness, even before you do, and she supports others in discovering their greatness for themselves. She also believes that no one and no community should be without the resources and compassionate support to grow and develop in a personally meaningful way. Whether a C-suite leader or someone with a criminal history, she believes that we all have a story to honor, a vision to manifest, greatness to surface, strengths to leverage, conflict to manage, and growth work to do!

Angela has a PhD in Conflict Analysis and Resolution with a concentration in organizations, schools, and healthcare. Her dissertation research was on The Lived Experience of Witnessing Bullying in the Workplace: A Transcendental Phenomenological Study. She is also a Professional Certified Coach with the International Coaching Federation and is certified as a senior human resources professional through the Society for Human Resources Management (SHRM-SCP) and the Human Resources Certification Institute (SPHR) and an alumna of Spelman College.

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